Logical Incrementalism as a Path to Strategic Agility: The Case of NASA
Loizos Heracleous, Christina Wawarta, Angeliki Papachroni, Sotirios Paroutis
California Management Review - June 21, 2023
California Management Review - June 21, 2023
"Strategic agility necessitates new business models and new categories to overcome the tendency to simply rearrange old ways of doing business"
Heracleous, L., Wawarta, C., Papachroni, A., and Paroutis, S. (2023). 'Logical Incrementalism as a Path to Strategic Agility: The Case of NASA'. California Management Review, 65(4):64.
A few words on the Article
The article "Logical Incrementalism as a Path to Strategic Agility: The Case of NASA" discusses how NASA has achieved strategic agility over six decades through a series of incremental changes. Authors Loizos Heracleous, Christina Wawarta, Angeliki Papachroni, and Sotirios Paroutis outline three major stages in NASA's strategy, each marking notable transformations in its technological approach, capabilities, and core principles. These stages, representing three different strategic alignments, are: the 'traditional, hierarchical model', the 'transitional, intergovernmental partnership model', and the 'commercial network model'.
The study emphasizes the role of logical incrementalism - making thoughtful, small-scale changes that successively lead to large scale, disruptive changes - as a crucial factor in the evolution from one model to another and in the guarantee of NASA's success. This process involves the introduction of innovative methods, their integration into specific operational areas, and eventually their broader application across the organization. Such an approach has enabled NASA to effectively adapt to evolving challenges and technological demands in space exploration. By employing logical incrementalism, NASA has managed to stay agile and maintain its prominence in the global space sector, demonstrating the value of steady, incremental change in achieving long-term strategic goals. NASA is a key example of how incremental changes can be actors of disruptive change across time. Incrementalism can indeed lead to strategic agility.
The article "Logical Incrementalism as a Path to Strategic Agility: The Case of NASA" discusses how NASA has achieved strategic agility over six decades through a series of incremental changes. Authors Loizos Heracleous, Christina Wawarta, Angeliki Papachroni, and Sotirios Paroutis outline three major stages in NASA's strategy, each marking notable transformations in its technological approach, capabilities, and core principles. These stages, representing three different strategic alignments, are: the 'traditional, hierarchical model', the 'transitional, intergovernmental partnership model', and the 'commercial network model'.
The study emphasizes the role of logical incrementalism - making thoughtful, small-scale changes that successively lead to large scale, disruptive changes - as a crucial factor in the evolution from one model to another and in the guarantee of NASA's success. This process involves the introduction of innovative methods, their integration into specific operational areas, and eventually their broader application across the organization. Such an approach has enabled NASA to effectively adapt to evolving challenges and technological demands in space exploration. By employing logical incrementalism, NASA has managed to stay agile and maintain its prominence in the global space sector, demonstrating the value of steady, incremental change in achieving long-term strategic goals. NASA is a key example of how incremental changes can be actors of disruptive change across time. Incrementalism can indeed lead to strategic agility.
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